This isn’t fair! How can you tell who’s sane and who’s insane? — Homer
Well, we have a very simple method: whoever has that stamp on his hand is insane. — Doctor guy, “Stark Raving Dad”
Rollen Stewart, a/k/a “Rainbow Man” was a fixture of live sporting events in the 70s and 80s, having mastered the art of positioning himself wherever the television cameras were most likely to tread.
On the hunt for fame, Stewart hoped to bring his…colorful? personality to the product spokesman game, and he apparently did in fact land a role in a Budweiser commercial at some point (no YouTube, sadly).
Though the John 3:16 signs were supposedly just a gimmick from the outset, it wasn’t long before the abyss stared back into Stewart, and in the 80s he started getting pretty serious about the whole Jesus thing.
How serious? Well, he of course got a hold of a gun and kidnapped a bunch of people (three technically, but two ran off). This was in 1992 (“Stark Raving Dad” ran in ’91), and Stewart said he was going to do some damage if he didn’t get a press conference. This is a pretty good run-down:
I would swear to the good Lord that it’s Hunter S. Thompson being carted away at 5:25…
Stewart got a life sentence for his misdeeds, and that was the end of the Rainbow Man schtick, though imitators do pop up here and there.